With over a decade of experience under our belts, we've got a wealth of information to share. Our ecommerce webinars are designed to give you an edge on your competition, with topics including SEO, design and much, much more. We've always got new webinars in the works, so stay tuned to see what we'll cover next!
Upcoming Webinars
Beyond the Template: Missed Opportunities in Ecommerce Design
Fasten Your Seatbelts: Forecasting Ecommerce Trends in 2013
Thursday, June 6th, 2013 | 12:00pm - 1:00pm CST
Is your online business putting its best face forward?
You've got a vision for your online store and the right software to turn that vision into reality. You also know that, just like a retail store, appearance is everything, making your web design a critical component of how your business is perceived. To make sure your site's aesthetic is on the right track, join members of our Web Design team to learn all about the good, the bad, and the missed opportunities in ecommerce design through real life examples. You'll also learn about the impact of photography and typography, best practices for slideshows, effective use of navigation and much more, all while discovering new ways to engage and connect with your customers through design. As a bonus, we'll also cover tips on how to combat common web design mistakes, followed by a live Q&A session. If you’re looking for your store to make a lasting first impression, you can't afford to miss this event.
Archived Webinars
Fasten Your Seatbelts: Forecasting Ecommerce Trends in 2013 Image
Fasten Your Seatbelts: Forecasting Ecommerce Trends in 2013
Wednesday, January 30th, 2013 | 12:00pm - 1:00pm CST
Is your online business ready for the whirlwind that 2013 has in store?
From the rise in mobile and tablet commerce to potential changes in your SEO strategy, there’s a lot to think about as you grow your ecommerce site over the next twelve months. Join our resident ecommerce guru, Matt Winn, as he looks into his crystal ball to share insights on what you can expect in technology and consumer behavior this coming year. Beyond that, we’ll also take a look into key takeaways from 2012 and have a live Q&A to answer your burning questions.
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7 Deadly Sins of Ecommerce SEO
Thursday, September 6th, 2012 | 12:00pm - 1:00pm CST
Been punished by recent algorithm updates? It could be because you're committing SEO sins without even knowing it. Now, more than ever, search engines are rewarding websites that provide real value to search results – no more filling in your meta tags and hoping for the best. To help you climb the search engine ladder, our SEO team has identified 7 major mistakes that your site might be guilty of. You don't want to miss this event!
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How to Sell Online with Volusion
Wednesday, June 13, 2012 | 4:00-5:00pm BST
There's never been a better time to sell online. Both UK and global internet sales are at an all time high, with no signs of slowing down. To help you get started with an online business of your own, we'll teach you the essentials of selling online, using our award-winning software as the basis for success.
This action-packed event will cover several important topics, including:
- Getting started with your ecommerce site
- Implementing a site design that sparkles
- Uploading your site content quickly and easily
- Marketing your online business to the world
- Expert Q&A to address your burning inquiries
Black Friday & Cyber Monday Survival Guide
Thursday, November 10, 2011 | 2:00 PM - 3:00 PM EST
Is your online store ready for the busiest holiday season in history? With Thanksgiving right around the corner, it's time for you to prep for the mega sales days of Black Friday and Cyber Monday.
Join Volusion's Social Media Manager and ecommerce geek, Matt Winn, for our latest webinar event: Your Guide to Surviving Black Friday & Cyber Monday. You'll receive key insights on customer buying behaviors, astounding ecommerce statistics and tons of tips to help you sell more over Thanksgiving weekend.
Your bottom line can't afford to miss this event, where we'll discuss:
- Key tips to sell more on Black Friday and Cyber Monday
- Ways to maximize your Email Marketing and Pay Per Click Advertising efforts
- Methods to encourage customers to buy more on your site
- Insights on how to create a profitable discount strategy for the holidays
Increase Ecommerce Sales with Amazon Product Ads
Thursday, September 8, 2011 | 2:00 PM - 3:00 PM EST
Need some expert advice on using shopping channels?
Volusion, Merchant Advantage and Amazon Product Ads will co-host this exciting webinar on how to build an ecommerce destination that receives traffic from channels across the web. In addition to discussing the importance of shopping feeds to market your business, the webinar will focus on Amazon Product Ads as a top-converting channel, discuss a Volusion client case study, provide tips on how to optimize your Product Ads performance and give insights on measuring conversion. The webinar will end with a question and answer session to get advice from any of the hosts.
Don't miss this webinar where you'll learn:
- The importance of ecommerce for all businesses
- How to use optimized shopping feeds in marketing your business
- Basics about Amazon Product Ads
- Best practices for utilizing Amazon Product Ads
Move Customers to Conversion: How to Market in the Ecommerce Funnel
Thursday, July 7, 2011 | 4:00 PM - 5:00 PM EST
Let's face it – the internet is a cluster of shoppers, all at different stages of the buying process. With so many people and messages to share, how can you make the most of your time and budget?
Say hello to the sales funnel. From awareness to purchase, you can market your ecommerce site with a variety of tactics that appeal to a broad spectrum of shoppers. More importantly, you'll be better equipped to push them closer to a sale.
In this webinar, you'll learn:
- How to identify different stages of the ecommerce sales funnel
- Specifically which marketing tactics are best for each stage of the funnel
- How to move shoppers through the funnel and grow a sales and revenue
- Innovative marketing outlets that totally dismiss the funnel
Whether you're looking to a launch a new ecommerce marketing strategy, or just need to tune yours up, you'll walk away with an enhanced vision of how to reach and retain your customers.
Now & Later: Marketing Tactics to Build Traffic and Convert to Buyers
Thursday, March 24, 2011 | 2:00 PM - 3:00 PM EST
Not sure how to get visitors to your website?
This webinar will help you learn to master the most effective marketing channels to bring visitors to your site, build traffic for the long run, and convert that traffic into sales. Volusion's online marketing experts will present specific PPC, Comparison Shopping Feed management and SEO strategies as well as methods to increase conversions.
This can't-miss event will cover the following:
- How to pick the right keywords and create ad text to get the best return from PPC advertising
- How shopping engines can propel your site to the next level and what makes a shopping engine campaign successful
- Essential tips for optimizing your e-commerce site for maximum search engine exposure
- Identifying key factors that can affect your website conversion rate
Social Commerce: How to Build a Successfully Sustainable Strategy
Thursday, February 24, 2011 | 2:00 PM - 3:00 PM EST
Is your online store being anti-social?
The ecommerce world is abuzz about social commerce. Everywhere you turn lies new evidence of how social media is changing the landscape for your online business. But where do you draw the line between hype and reality? And how do you develop a sound social strategy? Learn these answers by joining Volusion's Matt Winn for this webinar event. From picking the right channels to building your fan base, you'll walk away empowered to make the most of social commerce.
In this webinar we'll cover the following topics:
- Tips to build and enhance your social media strategy
- Ways to engage customers and increase the size of your social audience
- How to create branding consistency across your social channels
- Insights to help you better navigate through the social commerce hype
- Live Q&A to answer your burning social media questions
Design Best Practices and Tips for the Holiday Season and Beyond
Is your website ready for the holiday season and the new year?
Join Volusion's Director of Services, Guliz Sicotte and Design Manager, Jessica Mokrzecki in this exclusive webinar to learn about ecommerce design. From the best, and the worst, design practices to keeping your site current, this webinar will provide tips you can implement to grow your online business.
In this webinar we'll cover the following topics:
- Design matters: The importance of ecommerce design
- Best and worst design practices: Ensuring your site is ready to sell
- Keeping your site current: Refreshing your design and going mobile
101 Ecommerce Tips to Boost Holiday Sales
Is your online store ready for the holidays?
Join Volusion's Matt Winn in this exclusive webinar to learn 100+ tips to prep your online business for this year's busiest selling season. From special holiday promotions to site design, you'll learn how to make your site jingle all the way to the bank.
In this webinar, you'll receive:
- Strategies to organize your site navigation and help hurried holiday shoppers
- Changes you should make to your PPC and SEO for increased holiday traffic
- Tweaks to your site design that are simple, effective and boost conversions
- Real-time Q&A to field your burning holiday selling questions
10 PPC Strategies That Can Sink or Save Your Business
Wondering if the Pay-per-click (PPC) information you've overheard is credible?
Now's your chance to find out. Join two of our paid search experts, Kate Pierce and Mia Wenske, to learn the basics about Pay-per-click marketing. Hear some of today's top PPC misconceptions and get the expert advice you need to make sure that your paid search dollars are converting.
In this webinar we'll cover the following topics:
- Top PPC misconceptions and the negative impact they can have on your marketing budget
- Real word examples of PPC strategies that can help you reduce ad spend and increase conversions
- Common PPC questions answered by the experts
SEO Tips Every Site Owner Should Know
Confused about SEO? Ready to take your online business to the next level?
You've come to the right place. Join our SEO expert, Pam Cofer, to learn the basics about Search Engine Optimization. In addition to picking up useful tips and tricks, you'll also become familiar with SEO best practices and how it can increase your business' success.
In this webinar we'll cover the following topics:
- Current state of SEO and what practices are no longer effective
- The SEO basics every ecommerce site owner should know about
- Common SEO questions answered by the experts
Making Sense of Credit Card Processing
New to selling online? Ready to start getting paid, but not sure how?
You've come to the right place. Join our payment expert, Jay Motwani, to learn the basics about credit card processing and merchant accounts. In addition to picking up useful tips and tricks, you'll also become familiar with payment processing and how it can increase your business' success.
In this webinar we'll cover the following topics:
- What a merchant account is and how it works
- Getting approved for a merchant account
- The basic details of fee schedules
- Key questions to ask merchant account providers
- Merchant accounts vs. Google Wallet and PayPal
- Protecting your business from fraud
