Millions of online shoppers turn to Comparison Shopping Engines (CSE) to compare prices and search for great buys. Submitting product feeds to CSEs is one of the best ways to bring your products to millions of serious shoppers. Our clients receive an average of 150% ROI after only 1 month!. That's exactly why we offer our Shopping Feed service – to get you in front of your customer base on any CSE.
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Why advertise on CSEs?
CSEs influence 50% of online shopping decisions. 94% of online shoppers invest time to find the best price and 65% of online shoppers spend 15+ minutes comparing products on CSEs before making a purchase.* Finding the right product at the right price is even a "game" for many shoppers.
By advertising on CSEs, merchants can reach a large pool of potential customers who already visit such sites with the intent of shopping. This is exactly why we offer our Shopping Feed service. Our channel management experts can get you in front of your customer base on any CSE.
Why Volusion Shopping Feeds?
With Volusion Shopping Feeds, our team of experts can:
- Create and format product feed for every SKU in your inventory
- Optimize your product feed for each shopping engine
- Map your categories to specific product categories on each engine, ensure relevancy and prevent formatting mistakes and uncategorized listings
- Send more fields than required for optimal feed performance
- Refresh your product feed daily, weekly or on-demand
- Tag URLs with 3rd party analytics tracking parameters like Google Analytics
- Provide full support with a dedicated channel marketing expert
- Effectively manage your budget and monitor ad spend by individual channel, category or product
- Provide analysis down to the SKU level for intelligent performance measurement and feed optimization
- Deliver actionable monthly performance reporting
Our Process
Channel Management is a process that can be deceptively difficult to do well. We believe that blindly feeding products to CSEs has a low value proposition. Our Shopping Feed service is designed to dramatically increase revenues and Return on Investment (ROI) by delivering quality, relevancy and speed at the same time.
2. Step Two
- Product & Site Matching
- Categorization
First, we optimize your product data using our conversion tool in order to properly categorize your products as well as easily add, replace, or remove information from any field. Second, we map your products to specific categories and product fields to specific fields that the engines accept. Categorization of your products is important, since this should give your products better placement on the shopping sites, which means more consumers will find them. Third, we analyze the performance of each product on the various channels. Lastly, we adapt our marketing strategy based on our analysis and market only the products with the best performance, gradually removing the products that aren't converting and only wasting click costs.
Channel feeds can be tedious to maintain, which explains the need for solid technical assistance. Volusion provides everything required for a successful CSE campaign, from feed creation, optimization, and submission to ongoing campaign monitoring and reporting. Choose the right plan for you or read more about this service in the FAQ.
*Reflects generally accepted statistics averaged from various resources as: CPC Strategy, Forrester Research, Internet Retailer, MerchantAdvantage, and Practical eCommerce
