Utah Skis/Ski 'N See

Goals:

  • Drive qualified traffic to the site through optimized shopping feeds
  • Generate revenue through traffic
  • Understand each feed's performance through detailed reporting and analytics

Results:

  • 16,598 visits to the site directly from shopping feeds in just three months
  • The shopping feeds are now the largest source of traffic accounting for over 35% of the overall traffic
  • Amazon Product Ads drive 6.5% of the site's total traffic and bring in 6% of the site's total revenue
"The biggest thing we have loved about Volusion is the excellent customer service. We have had issues and I have been amazed at how quickly Volusion responds and how hard they work to resolve the problems. The availability is fantastic!"

Ski 'N See prides itself on having over 24 years of experience in the ski and snowboard retail industry. Since opening its doors in 1987, it has been the leader in providing winter gear for snow sport enthusiasts of all ages.

In 2001, the owners of Ski 'N See decided it was time to take their business to the next level and generate more sales in the world of ecommerce. Their first site performed fairly well, but it wasn't very attractive and didn't produce the numbers they were hoping for.

Finally, the company decided it was time for a change. Ski 'N See started looking around for a better ecommerce solution with a desire to revamp the site and raise their expectations for sales. It was important that they chose a solution that would allow them to drive immediate and qualified traffic to their site. After looking at several other shopping cart solutions, it felt like the decision was easy. "Volusion filled our wish list which included an easy import/export, streamlined shipping integrations and an attractive storefront look." In September 2010, Ski 'N See opened their Volusion store, utahskis.com.

"The biggest thing we have loved about Volusion is the excellent customer service. We have had issues and I have been amazed at how quickly Volusion responds and how hard they work to resolve the problems. The availability is fantastic!"

The Challenge
After two months of battling online marketing strategies, the owners of Ski 'N See knew they needed to call in the professionals. Their efforts were not producing the results they wanted and they were ready to achieve their goals selling online. They had a strong desire to increase their exposure online, drive qualified traffic to the site and generate the revenue they knew they could receive with the help of a professional. They wanted to use their marketing budget wisely, while attracting the right customers to purchase their products.

The Solution
After having a great experience with Volusion's software and customer service, Ski 'N See approached the Volusion Shopping Feed team to start marketing the site using the Custom Shopping Feed Service. At the inception of the project, Volusion created and submitted feeds that were properly formatted and optimized to drive qualified traffic to the site from six different shopping engines so that products would show up under the correct category based on the search engine criteria. Volusion regularly refreshed feed data and managed bids on major shopping engines including Amazon, Nextag and Shopzilla to ensure that the project was within budget. Budget allocations on the paid shopping engines were adjusted on a regular basis to achieve the optimal return on investment for Ski 'N See.

The Outcome
After only three months working with the Volusion Shopping Feed team, Utah Skis saw a huge increase in traffic with over 16,598 visits and the sales to go along with it. The shopping feeds are now the largest source of traffic accounting for over 35% of the overall traffic.

"We saw a huge traffic growth from feeds. We have tried everything and the Shopping Feed service, by far, has been the most successful."

On top of the excellent work and success of the shopping feeds, Ski 'N See had a great experience with the Shopping Feed team at Volusion. "The experience was great! They have been quick to respond for updates and information and the monthly reports are useful too," said Bryce Bagley, who also likes to track the success in Google analytics daily.

Thanks to Ski 'N See for letting us feature their success and congrats on a great start with their Volusion store.