One-Page Checkout Reduces Cart Abandonment which Dramatically Increases Sales!

Screenshot of the 1 page checkout.
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If you’ve ever shopped at a supermarket, I’m sure you’ve made it a point to find the shortest checkout line.  Shopping online is no different and eCommerce shoppers leave behind full carts at an alarming rate.  Several independent studies have corroborated cart abandonment rates of up to 75%, while it’s been noted that about half of all prospective customers bail out of their purchases sometime between selecting products and clicking the buy button.   Eliminating the need for multiple steps and required registration, Volusion’s One-Page Checkout will dramatically increase the number of completed purchases.

Volusion’s One-Page Checkout, which, as the name implies, reduces the entire checkout process to one simple page, makes ease of use for the merchant’s customers unsurpassable.  The fewer steps there are between a customer and a purchase, the better chance for a merchant’s success.  The simple checkout will not only increase user-friendliness, it will also work to significantly reduce cart abandonment rates.  An issue that has plagued eCommerce providers for years, cart abandonment is one of the most commonly reported obstacles facing eCommerce websites today.  

One-Page Checkout was introduced by Volusion with Version 4.0 of their software.  The checkout has been well received by critics, enabling Volusion to be nominated as a finalist for the Codie Awards for “Best eCommerce Solution” for three consecutive years.  “The Codie Awards holds the distinction of being the only peer-recognition awards program of its kind in the industry.  The Codie Awards program remains the standard-bearer for celebrating outstanding achievement and vision in (the software) industry.”

"Guest" Checkout Option

In addition to the One-Page Checkout, Volusion offers users a “guest” checkout option.  By utilizing this option, customers are no longer required to create an account while making a purchase.  An account can still be made, which in some instances may provide the customer with more user benefits.  However, if a user prefers to remain anonymous, Volusion’s checkout makes this preference possible.  With this feature, merchants often see an increased number of orders since fewer shoppers will abandon their cart for privacy reasons. 

Customizable Checkout Fields

Need to capture extra information at the order screen? Volusion's custom checkout fields allow you to gain valuable information from your customers during their checkout process.  Gather information to help better your business with questions such as "How did you hear about us?" or "Was it easy to find everything you were looking for?"    You can collect this information via textbox, checkbox or dropdown menu choices.  Plus you have the option to either collect information per each individual order, or just once per customer.