The 2007 Holidays Look Promising

Despite concerns about the economy, online shoppers set a new record for the biggest online shopping day by spending $531 million on Friday, November 23rd. This was up 22% over last year’s figures.

What Are the Trends This Season?

According to ComScore data, the top gaining industries were:

• Video Games, Consoles, and Accessories (134% gain)
• Furniture, Appliances and Equipment (36% gain)
• Consumer Electronics (21% gain)
• Sport and Fitness (20% gain)
• Apparel and Accessories (17% gain)

According to HitWise, the top three searched terms within Shopping and Classified websites were “ipod”, “uggs”, and “wii.”

According to findings from Compete Inc, one of the biggest factors in consumer choice comes from peer-to-peer feedback. This can be exchanged via Customer Reviews, forums, or social networking sites.

More and more wish list sites are showing up on the web. Many of these sites allow the wish list creator to embed their wish list on their MySpace or Facebook pages.

The Best is Yet to Come

Remember, although Black Friday and Cyber Monday are the most notorious holiday shopping days, they are not historically the most lucrative. The biggest shopping day of the year should be on or around December 12 th. Are you ready to close those sales? Get ready by setting up Volusion Live Chat on your site today.