How to Sell Online

Everything you need to know about starting an online store.

1

Decide what to sell

Your first step is deciding which products or services to offer. Your products can range from unique products you’ve created to sourced items from third party vendors or drop shippers. To help you choose the right products for your online store, read our comprehensive guide on selecting products to sell online.

Decide what to sell
Identify your target market
2

Identify your target market

Researching and identifying your target market and competition will go a long way to help you decide product pricing, website design and branding, and building your initial marketing strategy. This can provide insights into showcasing your product’s benefits to potential customers.

Identify your target market
3

Pick an all-in-one ecommerce platform

Picking the right ecommerce platform is just as important as the product you sell. Make sure you choose a fully hosted, all-in-one solution that allows you to own both the ecommerce website and the shopping cart software. This way, you don’t need coding skills or have to pay transaction fees on sales. You also have access to a support team to help you set up your store.

All-in-one ecommerce solution
Build your online store
4

Build your online store

Choose an ecommerce template or a custom design that works with your brand. Set up product categories and upload your inventory with as much information as you can. Set up shipping methods and payment gateways.

Build your online store
group

Create detailed “About Us” and “Contact Us” pages to tell your story. Again, if you’re using a hosted, all-in-one platform, these are included. Now you’re ready to launch your online store.

Read our story

Essentials for online business

Domain name

Domain Name

Purchase your online store’s domain name for an extended period of time to ensure you get the name you want.

SSL Certificate

SSL Certificates

Increase your customer’s trust in your ecommerce website by purchasing an SSL Certificate to protect private customer data.

Credit Card Processing

Credit Card Processing

Accept a variety of credit and debit card payments online with an ecommerce payment processing solution.

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1

Easily manage inventory both online and offline

Your online store needs an inventory management system that seamlessly tracks your stock both in-store and online. It should allow you to organize products by categories and common attributes that you can control such as colors and sizes. This makes it easy for your customers to find exactly the items they’re looking for on your website.

Easily manage inventory Easily manage inventory
Conveniently ship orders
2

Conveniently ship orders and collect payments

As a new ecommerce store owner, you’ll need to determine how customers will pay online for purchases and how will you ship orders. To collect online payments, choose an easy, fast and trusted credit card processing solution for your customers. Shipping policies and preferred vendors should be selected based on your business needs—“free shipping” offers and “no hassle” return policies are an important part of this process.

Conveniently ship orders
3

Establish trust with customer privacy and security

Securing your customers’ trust will give you an undeniable competitive edge. Build trust by implementing a strong privacy policy and invest in SSL certificates and fraud protection for your ecommerce website to protect private customer data. These steps are a significant part of a larger customer care strategy that supports customer relationships when you can’t see them in-person.

Establish trust with your customers
Establish trust with your customers
Sell online with the right eCommerce platform
4

Sell online with the right ecommerce platform

To sell online, choose an all-in-one ecommerce solution that meets your needs for inventory and order management, credit card processing options and secured hosting. Start building your store by uploading product images, creating categories, and updating inventory details. Now you’re ready to start selling online with your ecommerce website.

Sell online with the right eCommerce platform
5

Design and market your store

Once your online store is live, think about how to customize the design of your store with your brand. Pick an ecommerce template or hire a professional ecommerce web designer. Also, market your store by using built-in SEO tool and consider reaching even more customers with Amazon, eBay and Facebook integrations. And don’t forget to send emails to existing customers inviting them to try your new online store.

Design and market your store

Essentials for online business

Domain Name

Domain Name

Secure the domain name for the longest period of time for your online store.

Fraud Protection

Fraud Protection

Identify and lower the risk of credit card fraud with Fraud Protection.

Live Chat

Live Chat

Offer the same in-person experience with Live Chat on your website.

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No fees, no commitment, no credit card.

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1

Switch to your own online store

The biggest advantage is that you’ll own your site and will have the shopping cart technology built-in. Additionally you’ll never have to pay transaction or listing fees when you own your own store. The ecommerce marketplaces are a great start but as your brand begins to flourish, it is advantageous to build the long-term value of your business.

Switch to your own online store
Choose and ecommerce solution that scales
2

Choose an ecommerce solution that scales

Having your online store on a complete ecommerce solution will lower some of the frustrations of running a store in a marketplace or using third party shopping cart integrations. We recommend picking a fully hosted, all-in-one solution that will let you own both the ecommerce website and shopping cart software. You can now easily manage and fulfill your orders, create a personalized experience for your customers and grow your business.

Choose an ecommerce soluton that scales
3

Build and customize your online store

When you build an online store using an all-in-one solution, not only can you quickly add products and categories, you also customize the storefront’s design with minimal HTML and CSS skills. Easily set up different emails on your domain, streamlining communication and quickly identifying orders, support tickets and sales inquiries. Also, you can access a support team to help you set up your online store or troubleshoot issues.

Build and customize your online store
Build and customize your online store
Third-party app integrations
4

Extend with third-party app integrations

Once you’ve launched your store, then simplify the backend processes with integrations from third party apps for accounting, email marketing, payment gateways and even shipping. And with certain all-in-one solutions, you can continue selling on Amazon, eBay or Facebook through integrations.

Third-party app integrations
5

Promote and market your store

Many ecommerce platforms will offer built-in tools such as SEO and even a free Facebook Store. You can customize the design of your store based on your brand vision using ecommerce templates or a custom design. You can send targeted emails to your customers and look at shopping cart abandonment reports to help improve user experience on your site.

Promote and market your store

Essentials for online business

Payment gateways

Payment Gateways

Accept payments from a variety of credit and debit cards using payment gateways with no set-up fees.

Ecommerce templates

Ecommerce Templates

Create a beautiful storefront that best represents your brand using ecommerce templates.

Customer support

Customer Support

Access customer support and knowledge base to answer questions and resolve issues.

Try Volusion free for 14 days

No fees, no commitment, no credit card.

Get started