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Frequently Asked Questions

Everything you need to know about Facebook Advertising

Does Facebook advertising work?

Facebook advertising allows for much deeper targeting options than other online advertising platforms, making it an effective way to attract high-quality traffic. Whether you're sending traffic to your online store to increase sales, or your Facebook business page to increase fans, Facebook advertising helps you put your message in front of users that actually want to see it. Worldwide, users spend over 700 billion minutes each month on Facebook, making it today's most popular social network. Facebook advertising is now considered so effective that a study of marketers recently revealed Facebook advertising has emerged as a top priority this year.

What if I don't know my target market?

If you're unsure who your target market is, we can work with you during your initial phone consultation to create a target market profile that will be beneficial to your business. Focusing on a specific target market is an essential component of Facebook advertising because it ensures that your ads will be viewed by people that are most responsive to your message. If you have a very broad target market, our Managed PPC Service, Fast Traffic, might be a better fit for you.

If my online store is relatively new should I wait until my business is more established before I begin advertising on Facebook?

No. It doesn't matter how old your business is, even brand new businesses can advertise effectively on Facebook.

Are more mature audiences on Facebook or is it mostly just teens and young adults?

While teens and young adults are Facebook's largest user base right now, Facebook's popularity has been on the rise over the years amongst other demographic groups. Studies have shown that social networking (Facebook, Twitter, YouTube, etc.) amongst older audiences has been rising steadily over the last five years. Surprisingly, the group adopting social networking the fastest over the last year is actually adults aged 55+. Nearly 19 million of them are currently using Facebook!

Will you create a Facebook page for my business?

No. The Facebook advertising service that we provide does not include the setup or on-going management of a Facebook business page. If you're looking to get a Facebook business page designed, check out our design services for more information. .

Will you provide the images to use for my Facebook ads or do I need to provide them?

Facebook ads include a title, small photo, few lines of text and "like" button (where appropriate). The images that we use for your Facebook ad will either be taken directly from your website (i.e. business logo, product photos, category images, etc.) or will need to be provided to our team.

How many ads will you create for my business?

Since there's so much variation from industry to industry, we don't have a set number of ads that we'll run for any one business. However, you can be sure that we'll regularly create new ads to maximize the efficiency of your Facebook ad campaign.

How will I see how my ads are performing?

We recognze that metrics are an important part of any marketing effort so we make tracking your Facebook advertising easy. We provide monthly reports to convey detailed information about the performance of your account.

Who else is doing Facebook advertising?

Whether your business is big or small, you can find a place on Facebook. Facebook's case study page features success stories from a local photography studio, a storage facility and even an international airline.