Our ecommerce social media strategy
We ensure that your ecommerce site is using the right mix of social media channels to attract and retain customers.
Our job is to create and post engaging and sharable content that turns your fans and followers into loyal customers.
Expanded Social Influence
Our expert techniques will help grow your social media following and expand your influence by attracting quality fans and followers.
We'll make sure that you're keeping up with your social media efforts by posting regularly and seeking out new fans and followers.
We look at the metrics that are important to your social media strategy to ensure that we're working toward the right marketing goals.
We'll ensure that the voice used is consistent with your branding so that your fans and followers won't know you have anyone helping you.
Social Media Plans
Starter Social Media
Dedicated social media expert
Initial strategy phone call
Google Analytics implementation
Optimization of social media accounts (Facebook/Twitter/Google+)
5 weekly posts across Facebook/Twitter/Google+
Increase social reach
Monthly social media influence reporting
Custom Social Media
Optimization of additional social media profiles
Monthly strategic planning calls
Exclusive discount on social media design services
Initial phone consultation
Advanced demographic targeting
Professional ad creation
Optional Facebook post management
Custom plans available for ad budgets in excess of $500
Social media services FAQs
Is social media for me?
Any business can benefit from social media. Whether you sell products or services, there's an audience for you on platforms like Facebook and Twitter.
Do I have to have Facebook and Twitter accounts?
No, you don't need to have existing Facebook and Twitter accounts to utilize our social media services. We're happy to set them up for you! To start building your fan base, we'll post and tweet on your behalf. On the other hand, if you've already established social media accounts, we'll optimize your profile information and take over management of the accounts.
Can I choose another social network?
Yes, our Custom Social Media package can include many different channels such as Pinterest, LinkedIn, Tumblr and Polyvore.
Do you guarantee sales?
While social media often leads to an increase in traffic, greater brand recognition and improved customer loyalty, we can't guarantee increased sales. We'll use our industry expertise to manage your social media efforts, but it's ultimately up to you to satisfy shoppers and encourage sales.
Will you handle all aspects of my social media?
No. We'll regularly post, tweet and handle any buzz for you, but any engagement that results from content that you post on your own will be your responsibility to address. We're also unable to address any service issues (including, but not limited to, return policy questions, refund requests, order status inquiries, merchandise complaints, warranty claims, etc.)
Will you design my Facebook and Twitter pages?
Please note that Facebook store design and Twitter page design isn't included as a part of these services, but we do have a team of ecommerce web designers who are happy to help.
How will you know what content to post for my company?
We'll research your industry and determine a strategy that sets your content apart. We'll also stay attuned to industry news to ensure that your posts and tweets are relevant and timely.
For product promotions, we'll also need product and special pricing info.
Do I get to approve posts?
In the first few weeks of your campaign, all proposed posts will be presented to you for your feedback prior to posting. This will allow your social media manager to firmly establish the company’s voice and your comfort level with various social media topics. Due to the real-time nature of social media, however, it is important that social media posts be timely. For this reason, the approval process will terminate after two or three weeks in order to ensure posts keep pace with the online community.
Will you integrate my Facebook and Twitter posts with my website or blog?
No, we won't be able to integrate your Facebook posts or Twitter tweets into your website or blog.
Is this a 24x7 service?
Our social media team is in the office Monday-Friday during regular business hours (CT). If it's important to you to have posts or tweets pushed to your fans during off-hours, we can schedule them for those times, but we can only actively engage with fans, followers, and community members while we're in the office.
How will I know if this is working?
At the end of each month, you'll receive a social media report that evaluates your social reach, analyzes your engagement and assesses your social influence.