Our SEO strategy
We research your target audience and the competition to determine specific keywords for the highest return on investment.
We analyze metrics like organic traffic, number of backlinks, link sources, and more to understand SEO performance.
The key to successful SEO is content. Our team will write copy for your most important product, category, and blog pages.
Consistent & transparent
We work consistently on your campaign and provide a collaborative, online project management tool to keep you informed.
Quality links are important. We help you to build legitimate and relevant links back to your site.
Our SEO philosophy is strictly "white hat." We don't tout gimmicks and trickery. We use ethical and safe practices that work for the long haul.
We'll identify opportunities to help you see better organic search results
You'll have a phone consultation with a dedicated SEO Project Manager to discuss the SEO needs of your business and ensure that all of your questions are answered.
Site Review & Analysis
An SEO expert will review your site and identify what's working and what areas need improvement.
Google Analytics and Webmaster Tools Implementation
Industry-standard tracking tools will be installed on your site and configured to track traffic and sales made through your store. Quality traffic and sales data will help you and the SEO team make informed decisions about your project. Google Webmaster Tools allow you to see your site through Google's eyes, understand its performance and uncover any errors that may be affecting search engine exposure.
Technical optimization ensures your site is structured so that search engines can easily crawl and index the content.
Our SEO team has the tools and expertise necessary to perform thorough keyword research and identify strong keyword opportunities for your business. Comprehensive keyword research is a critical phase of optimizing a site for search engines, as it establishes the foundation for all other efforts.
Our team of professional SEO will craft keyword-optimized code and copy that gives both users and search engines the information they need to determine what each page of your site is all about.
Optional Local SEO
Take your SEO Plan to the next level with Local SEO! This optional SEO enhancement includes local SEO analysis and keyword research, local content optimization, Local Schema.org markup, Google Maps implementation, Google+ Local profile creation and local SEO citations.
Full transparency with detailed monthly reporting keeps you informed on SEO activities and developments. The changes necessary to optimize your site are made with your full knowledge and consent.
Google Authorship Setup
Google Authorship will lend your content more authority with the search engines and increase click through rates from the search results.
Bing Webmaster Tools Implementation
Bing’s version of Webmaster Tools will lend your website more credence with Bing and provide more information for making a comprehensive SEO strategy.
Blog Installation & Design
A professionally designed, regularly updated blog gives your site fresh content and helps to naturally attract traffic and build your brand.
Blog & Content Development
In addition to website code and content development, our professional copywriters will also produce optimized content for your blog or content library. This content will enhance your website’s keyword relevancy, build website authority, boost your inbound link profile, and engage potential customers.
Product Review Blogs
Product review blog posts increase the site’s visibility for comparative and review related search queries, keyword phrases that historically appear later in the conversion funnel and thus convert at a higher rate. These blog posts also offer an opportunity to effectively target competitor related search terms.
Off Page Optimization
Some of the most valuable SEO work happens off your website. A professional blog and strategic link earning will help establish authority and grow your link profile naturally.
It is important to understand how your website’s online visibility measures up when compared to your direct competitors. Our comparative analysis will analyze up to 4 competitors by appraising each site’s authority, rank and trust scores, and well as link profiles and social media engagement. Once you and your SEO Manager understand how your website stacks up against your rivals, you will be able to craft a fully informed SEO strategy.
Your SEO manager will craft robust monthly reports outlining the month’s SEO activities and critical performance metrics.
Dedicated Account Manager
Get a little help along the way with a dedicated account manager. Your account manager will help you get started fast with a detailed on-boarding coaching session, and then remain as your personal contact throughout the life of your SEO campaign.
Receive a full, formal SEO Audit the first month of your Custom SEO campaign. The insights provided will allow you and your SEO Manager to craft the best long-term SEO strategy for your website.
Comprehensive Link Building/Earning
The most difficult component of any SEO strategy, link building is a highly influential SEO technique that helps build your site's search engine authority and relevance. Our team uses proven link building strategies and content promotion to grow a high quality link profile.
Link Profile Analysis & Clean Up
Recent algorithm changes have placed a larger emphasis on having a quality inbound link profile, as opposed to a particularly large one. This has negatively affected a number of ecommerce websites who may have purchased sub-par link building services in the past. Our link experts will review your inbound link profile in detail, identify potentially harmful links, and – with your approval – will disavow offending links through Google.
Social Media Management
Expert strategy and professional campaign management to help you build a strong online community, increase brand awareness and turn visitors into customers.
A thoughtful email campaign will keep you connected to your client base, increase brand loyalty, and lead to repeat purchases, making it one of the best performing marketing channels available. Our experts can either consult on your email marketing efforts, or manage your email campaigns through MailChimp.
Social promotion of your content makes it easy for users to find and share your content online.
Ensuring that your images are "speaking" to the search engines in a language they understand will increase opportunities for exposure and improve accessibility.
Videos are great for SEO, but only if they are correctly optimized. Our experts will enhance your videos for maximum search visibility.
Content becomes more valuable with engagement. Our team will actively promote optimized content so that the right audiences can find and engage with it.
Manufacturer Description Rewrites
One of the biggest obstacles to product page SEO is duplicate content – typically manufacturer descriptions. Our team can rewrite product descriptions so that they are not only unique, but also appropriately keyword rich.
Multi-Channel Marketing Consulting
Our SEO team is well versed in a variety of online marketing techniques and can help advise you regarding other channels, including PPC, conversion optimization, and shopping feeds.
Press Release Distribution
Our professional copywriters will craft and distribute keyword optimized press releases that include valuable links to your site. When used strategically, press releases help build links while contributing to brand awareness and the reputation of your business.
Interested in comprehensive Social Media Management? Volusion offers those services too!
Hear what our customers are saying:
“You and your team are really capturing and communicating our essence while adding a marketing twist that eludes us.”
“October will be a record month in sales and your team’s efforts are certainly part of the success!!”
“As a start-up, with little SEO experience, I appreciate the process that Volusion used to help me select my keywords and that they walked me through what they did so that I could get results. I personally saw results within 30 days on all categories and went to page 1 of Google on one of my targeted categories.”
“The crew we work with is very thorough and pro-active. They seem to be up to date with all changes in the industry.”
"There is no doubt that Volusion helped our on-site SEO immensely."
“My SEO specialist was a great contact and asset to go to with questions and I am very impressed with the results.”
“I am more impressed with your SEO people than the last company I used. Dealing with my Account Manager is a pleasure.”
SEO services FAQs
What are the advantages of using a Custom SEO strategy?
Custom SEO packages are generally far more robust particularly in regards to off-page optimization, engagement, and link building, but most importantly, these plans are tailored to your website’s particular needs and SEO objectives.
Can't we do SEO ourselves?
Yes, with lots of time, expertise and patience. Learning the ins and outs of SEO, developing a strategy, and implementing/monitoring progress is a time consuming feat that many business owners aren't interested in tackling. Our SEO services are offered for clients who want to spend time on other aspects of their businesses while letting experts handle their SEO campaigns.
Can you guarantee me anything?
It would be unethical for any SEO service provider to guarantee specific search engine results due to the uncontrollable variables that influence them. Any company that makes such a promise demonstrates a fundamental lack of understanding of SEO. The methods and practices we employ are both ethical and have a strong history of success.
How much involvement is needed from me?
Aside from a few items that require client approval, you can be as involved or hands-off as you would like. Some of our clients choose to be highly involved and enjoy providing content ideas and suggestions. Others prefer to concentrate on their day-to-day business and leave all SEO efforts to our team. We respect each store owner's personal time commitments. Regardless of your involvement level, our SEO team will always provide consistent reporting to ensure that you're informed on current developments.
How many keywords do you implement?
A general rule for SEO is to optimize each page for about 3-5 primary keyword phrases. While there's no concrete rule, our team follows this general guideline in performing keyword research for each page. The total number of keywords depends on the number of pages being optimized.
What can I expect from Volusion's Starter SEO packages?
Starter SEO Packages include keyword research and complete on-page optimization for a different set of pages each month. Optimizing pages of your site for popular keywords increases the chance that users will find those pages in related searches.
An SEO Starter Package is a great option for businesses looking for a quality SEO solution at a low monthly cost. It's also a cost efficient way to optimize a large quantity of pages over time when optimizing all pages at once isn't economically feasible.
Quality on-page optimization establishes a critical foundation for SEO success and is an essential online marketing activity for any ecommerce business. The SEO Starter packages exclude off-page optimization, another important component of Search Engine Optimization.
What else would you suggest I do to increase sales and traffic to my site?
An effective SEO campaign can significantly increase organic traffic to your site, but it doesn't guarantee sales conversions. There are many external variables affecting conversions that are simply outside the control of your SEO expert, including demand, pricing and other market forces. That said, there are a few complementary practices that the SEO team recommends to all ecommerce clients: design and marketing.
All the SEO in the world cannot improve a shopper's reaction to a poorly designed website. The shopper should immediately "feel" your online store is legitimate and trustworthy. If they don't trust your site, they won't purchase a product nor will they come back to the store to browse in the future.
Likewise, SEO on its own does not make up a complete marketing strategy. Your online marketing strategy should also include complementary elements such as social media, PPC (pay per click) advertising, and shopping feeds. There's no exact recipe for success, but it's rare to find a successful company that doesn't actively market itself through multiple online channels.
How can I determine if my website is optimized for search engines?
One of the best ways to gauge your current SEO standing is to have an SEO audit completed for the site. We offer a comprehensive and affordable audit that contains both SEO analyses and specific recommendations designed to help you take the next step - whether it be performing SEO yourself or enlisting our SEO services. Learn more about the SEO Audit.
Why do you only optimize a few pages when my site has hundreds of pages?
Because web pages are ranked individually, having each page optimized for keywords relevant to its content would be ideal. We focus on the most important landing pages because achieving SEO results for even a single page requires a lot of time and effort. Thus, optimizing an unlimited number of pages for a flat rate would be unfeasible.
Our Starter SEO Packages, which include on-page optimization of a set number of pages each month, allow you to continuously build optimized pages for a low monthly fee.