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PPC delivers more targeted traffic

It’s the most cost-effective way to advertise your ecommerce site

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Our team of ecommerce PPC professionals can manage and optimize your paid search campaign. Pay-per-click (PPC) is one of the most efficient ways to advertise your business on major search engines. Ecommerce PPC can get complex quickly and managing a campaign’s effectiveness can be a full-time job. Get ahead of your competition and realize more targeted traffic and sales.

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Custom Ecommerce PPC Plans

Our custom ecommerce PPC plans are tailored to fit your individual goals and objectives, offering full flexibility in terms of your budget. This allows you the freedom to make the right adjustments for your needs.

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Managed Spend Plan

If you've been in business for awhile or are in a competitive industry, our Managed Spend Plan is for you. This plan is tailored to meet your needs by providing options that suit your budget.

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Plan Features
Initial Phone Consultation We'll set up a phone call before we begin working on the project so you can meet your dedicated representative and help establish the focus of the campaign.
Google Analytics Setup Our team will set up Google Analytics so you can analyze the performance of your online store across all traffic sources.
Campaign Tracking Link Implementation We'll implement a tracking link in the admin area of your Volusion site so you can see how many clicks and sales are coming from your PPC campaign.
Google Adwords Conversion Tracking Setup Installing AdWords Conversion Tracking on your site allows us to track conversions to the keyword level, giving us detailed conversion information.
Targeted Keyword Research & Analysis We'll perform a detailed analysis to see which keywords will drive the highest quality traffic to your website.
Campaign Development & Optimization We're here to ensure that your campaign structure is logically organized and all of the settings are adjusted for maximum performance.
Ad Development & Copywriting Our team will write engaging and compelling ad copy to attract relevant traffic to your website.
Unlimited Keywords & Ads We don't limit the number of keywords and ads that we'll use for your campaign.
Campaign Monitoring & Bid Management Our experts monitor your campaign and make the necessary adjustments to optimize your budget.
Ongoing Reporting Through Google Analytics, you'll be able to view detailed reporting so you can monitor how your campaign is performing.
Dedicated Account Manager Your Dedicated Account Manager is available to answer any questions you have throughout the process.
Monthly Phone Consultation Each month, we'll set up a call to review campaign performance and discuss the strategy for coming months.

PPC FAQ's

How do you help drive traffic to my site?

Target audience. We will get to know your business and collaborate with you to identify your target audience so we can market your products to the right people.

Keyword research. Once we determine your target audience, we use a variety of professional tools and techniques to select keywords that deliver the most relevant traffic for the lowest cost.

Ad copy and landing pages. We write engaging ad copy and select relevant landing pages for each of your ads to give your traffic the best chance to convert into sales.

Implementation. Every campaign is different – our team will implement your campaigns with the right mix of settings to achieve your objectives.

Analysis. We continuously analyze campaign performance and perform regular optimization activities that help your campaign succeed.

What is your PPC service?

Our Pay Per Click (PPC) management service leverages the years of experience our team has to help your company achieve its goals. Whether you're looking to boost sales, increase leads, or just generate high-quality traffic for your site our team of skilled professionals can help you succeed!

Can't I do it myself?

Our team has years of experience in search engine marketing research and analysis. This allows us to determine the most effective and relevant keywords for your site and to create engaging ad copy that makes shoppers want to browse your site and buy your products. In order to be successful, your campaign needs to be monitored regularly, which is something our team will do while you focus on building your business. We make sure that your ads are doing what they're supposed to- driving targeted traffic to your website.

Do I have to be a Volusion customer to use your PPC services?

The deliverables listed in our PPC plans are only for Volusion customers. Although we're able to offer our PPC services if you're using another ecommerce platform, we don't implement tracking parameters and snippets on such websites – in this case, you'll need to implement any code on your own.

How is traffic qualified and targeted?

Our team places ads for your business on major search engines, which appear when shoppers search for the products or services your business offers. Traffic is targeted through the keywords we select and qualified through our creation of effective ad text for your business.

Does PPC guarantee sales?

There is no guarantee on the number of conversions produced by clicks. There is, however, a correlation between effective PPC and added sales. Remember that there are many factors involved in producing sales (design, pricing, product descriptions, etc.). We'll get the traffic to your website, but it's ultimately up to you to finalize the sale.

Is Volusion qualified?

Click on our Adwords Qualified logo to verify that Volusion, Inc. is a Qualified Google Advertising Company. (Be wary of other sites with "un-clickable" logos since they may have simply copied the image without earning the credentials.) For additional information please see Google's Third-Party Agreement