Give your site a boost with PPC

PPC Services

Bring buyers to your store instantly with targeted pay-per-click advertising

Ecommerce pay-per-click (PPC) advertising is a great way to promote your store and bring motivated buyers directly to your products. Our paid search professionals will create, manage and optimize your PPC to get the biggest bang for your buck.

Our PPC clients average a 97% increase in revenue after 3 months.

Call us at 1-888-750-3996 for more information about our PPC services.

Our PPC Strategy

Keyword research

Taking into account your product descriptions, target audience and industry competitors, we research keywords to place your ads in-front of customers who are searching for your products. The ongoing analysis of keywords in place allows for constant optimization to improve the campaigns effectiveness.

Ad copy writing

Creating compelling copy makes your ad stand out on the page and invites the user to visit, browse and buy from your website. We always run multiple ads per ad group for a process that allows us to test which message best attracts and converts your customers.

Campaign optimization & analysis

The research phase involved in getting your account launched is only the beginning. Our team uses the ongoing wealth of data available in AdWords and analytics to hone in on KPI’s and improve the account’s performance.

Industry experience

Google is constantly rolling out new features and requirements. We stay on top of those so that your campaigns can utilize Google’s newest features.

Google PPC partner

PPC Management Plans

Services - Marketing Services - PPC - PPC Plan Table

Starter PPC

  • Begins at $495/month
Phone Consultation

We'll set up a phone call before we being work on the campaign to help establish the focus. We'll also be available for monthly calls to discuss ongoing strategy.

Google Analytics and AdWords Conversion Tracking Setup

Our team will set up Google Analytics so you can analyze the performance of your store across all traffic sources. We'll also set up conversion tracking in AdWords.

Campaign Tracking Link Implementation

We'll implement a tracking link in the admin area of your Volusion site so you can see how many clicks and sales are coming from your PPC campaign.

Targeted Keyword Research and Analysis

We'll perform a detailed analysis to see which keywords will rive the highest quality traffic to your website.

Creation of Campaigns, Ad Groups, And Ad Copy

Our team will write engaging ad copy to attract relevant traffic to your website.

Campaign Optimization & Bid Management

We're here to sure the campaign settings are adjusted for maximum performance. We also monitor your campaign and make necessary adjustments to optimize your budget.

Implementation of Ad Extensions

Google has introduced different ad extensions for use in AdWords campaigns. We'll implement the ones that are right for your business, drawing more attention to your ads.

Basic Monthly Reporting

Through our monthly reports, you'll be able to see how your campaign is performing.

3rd Party Call Tracking*

We can help you set up call tracking so you can monitor which phone call come from which keywords.

Advanced PPC

  • Begins at $695/month
Phone Consultation

We'll set up a phone call before we being work on the campaign to help establish the focus. We'll also be available for monthly calls to discuss ongoing strategy.

Google Analytics and AdWords Conversion Tracking Setup

Our team will set up Google Analytics so you can analyze the performance of your store across all traffic sources. We'll also set up conversion tracking in AdWords.

Campaign Tracking Link Implementation

We'll implement a tracking link in the admin area of your Volusion site so you can see how many clicks and sales are coming from your PPC campaign.

Targeted Keyword Research and Analysis

We'll perform a detailed analysis to see which keywords will rive the highest quality traffic to your website.

Creation of Campaigns, Ad Groups, And Ad Copy

Our team will write engaging ad copy to attract relevant traffic to your website.

Campaign Optimization and Bid Management

We're here to sure the campaign settings are adjusted for maximum performance. We also monitor your campaign and make necessary adjustments to optimize your budget.

Implementation of Ad Extensions

Google has introduced different ad extensions for use in AdWords campaigns. We'll implement the ones that are right for your business, drawing more attention to your ads.

Basic Monthly Reporting

Through our monthly reports, you'll be able to see how your campaign is performing.

3rd Party Call Tracking*

We can help you set up call tracking so you can monitor which phone call come from which keywords.

Remarketing Campaign Setup and Management

We will create a dedicated remarketing campaign for you, allowing your ads to show to past site visitors. We'll create the tag, audience lists, and manage the ads.

Ads Created by Volusion's Design Team

Volusion's skilled design team will create image ads for use in your remarketing campaigns.

Custom PPC

  • Begins at $695/month

A custom tailored plan than can include any of the following:

Phone Consultation

We'll set up a phone call before we being work on the campaign to help establish the focus. We'll also be available for monthly calls to discuss ongoing strategy.

Google Analytics and AdWords Conversion Tracking Setup

Our team will set up Google Analytics so you can analyze the performance of your store across all traffic sources. We'll also set up conversion tracking in AdWords.

Campaign Tracking Link Implementation

We'll implement a tracking link in the admin area of your Volusion site so you can see how many clicks and sales are coming from your PPC campaign.

Targeted Keyword Research and Analysis

We'll perform a detailed analysis to see which keywords will rive the highest quality traffic to your website.

Creation of Campaigns, Ad Groups, And Ad Copy

Our team will write engaging ad copy to attract relevant traffic to your website.

Campaign Optimization and Bid Management

We're here to sure the campaign settings are adjusted for maximum performance. We also monitor your campaign and make necessary adjustments to optimize your budget.

Implementation of Ad Extensions

Google has introduced different ad extensions for use in AdWords campaigns. We'll implement the ones that are right for your business, drawing more attention to your ads.

Advanced Monthly Reporting

Through our monthly reports, you'll be able to see how your campaign is performing.

3rd Party Call Tracking*

We can help you set up call tracking so you can monitor which phone call come from which keywords.

Remarketing Campaign Setup and Management

We will create a dedicated remarketing campaign for you, allowing your ads to show to past site visitors. We'll create the tag, audience lists, and manage the ads.

Ads Created by Volusion's Design Team

Volusion's skilled design team will create image ads for use in your remarketing campaigns.

International Campaigns

If you sell to multiple countries, international campaigns can help you target your ad copy and campaigns to those specific countries.

Local PPC

Local PPC campaign can allow you to target specific cities and geographic areas.

Bing PPC

A Bing PPC campaign can give your products a further reach, and allow you to run PPC ads showing to those searchers on Bing.

*Additional charges and fees apply

AdWords Audit

Do you have an active AdWords account but feel like you need some help getting it on the right track? You're not alone! Many online store owners wish an expert would look at their campaigns and tell them what they need to fix to be successful. The AdWords Audit provides that dedicated account attention online store owners want!

The AdWords Audit can help if:

  • You are spending money on AdWords but not getting the return you'd like to see
  • You want to reduce your AdWords costs but still maintain your online presence
  • You are new to AdWords and want to make sure your account is setup correctly
  • You are worried you might not be following paid search best practices

Let our paid search experts give your AdWords account the check-up that it needs!

What can you expect?

Our professional paid search consultants will use their many years of experience to evaluate over 20 different aspects of your AdWords account to determine if they are in line with paid search best practices and ecommerce goals. The findings will be presented in a report with clear explanations, account screen shots, and actionable recommendations.

Receive a comprehensive report that includes:

  • In-depth account analysis
  • Detailed ad text evaluation
  • Extensive keyword list assessment
  • Full inspection of overall account settings
  • Actionable recommendations

FAQ - Services - Marketing - PPC FAQ

PPC services FAQs

What is your PPC service?

Our Pay Per Click (PPC) management service leverages the years of experience our team has to help your company achieve its goals. Whether you're looking to boost sales, increase leads, or just generate high-quality traffic for your site our team of skilled professionals can help you succeed!

How is traffic qualified and targeted?

Our team places ads for your business on major search engines, which appear when shoppers search for the products or services your business offers. Traffic is targeted through the keywords we select and qualified through our creation of effective ad text for your business.

Does PPC guarantee sales?

There is no guarantee on the number of conversions produced by clicks. There is, however, a correlation between effective PPC and added sales. Remember that there are many factors involved in producing sales (design, pricing, product descriptions, etc.). We'll get the traffic to your website, but it's ultimately up to you to finalize the sale.

Is Volusion a Google Partner?

Google Partners is a new program geared towards pay-per-click (PPC) agencies. The program has a lot of benefits for our team but essentially shows our Volusion store owners that Volusion is a Google Partner agency, specializing in PPC services. Being in this program allows Volusion to show up in the Google Partners search (where those looking for PPC services can find accredited companies) and instills confidence in tour store owners by showing multiple members of our team as Google AdWords certified.

Can't I do it myself?

Our team has years of experience in search engine marketing research and analysis. This allows us to determine the most effective and relevant keywords for your site and to create engaging ad copy that makes shoppers want to browse your site and buy your products. In order to be successful, your campaign needs to be monitored regularly, which is something our team will do while you focus on building your business. We make sure that your ads are doing what they're supposed to- driving targeted traffic to your website.

Do I have to be a Volusion customer to use your PPC services?

The deliverables listed in our PPC plans are only for Volusion customers. Although we're able to offer our PPC services if you're using another ecommerce platform, we don't implement tracking parameters and snippets on such websites – in this case, you'll need to implement any code on your own.

How do you help drive traffic to my site?

Target audience. We will get to know your business and collaborate with you to identify your target audience so we can market your products to the right people.

Keyword research. Once we determine your target audience, we use a variety of professional tools and techniques to select keywords that deliver the most relevant traffic for the lowest cost.

Ad copy and landing pages. We write engaging ad copy and select relevant landing pages for each of your ads to give your traffic the best chance to convert into sales.

Implementation. Every campaign is different – our team will implement your campaigns with the right mix of settings to achieve your objectives.

Analysis. We continuously analyze campaign performance and perform regular optimization activities that help your campaign succeed.