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You'll initially submit a questionnaire to give us a better idea of which marketing efforts you're currently using. Additionally, calls before and after the analysis are included. In many cases, you'll be responsible for making any suggested changes to your website or marketing programs. You can also hire Volusion to make and/or maintain those changes for you.
Anyone willing to seek professional advice and make the necessary changes to improve the performance of their site is a good candidate for this service. Those who benefit most from this service have an established website design, have been running various marketing campaigns, and are looking to make changes to the elements on their site.
The whole Conversion Consulting process generally takes three weeks from the date of the initial phone consultation. This allows us enough time to understand your business and complete a detailed analysis of the effectiveness of your marketing efforts. Once the analysis is finalized, we consult with you on the best way to implement the recommended changes to achieve the results you're seeking.
It's impossible, given the time provided, to look at every page of your website. However, we identify the pages that usually have the greatest impact on your conversion rate. These include your homepage, company information pages, sample category and product pages, and the checkout process.
Results from the Conversion Consulting services are dependent on whether you implement the changes suggested. Implementing the suggested short-term recommendations is likely to result in the quickest results.
Volusion can't guarantee an increase in conversions from our Conversion Consulting services. Although we provide the best advice to effectively market your products and website, there are several outside elements that undeniably affect your bottom line. However, should you implement our recommendations, we feel confident that you'll see a positive impact on conversions.
In many cases, you can easily make the changes to your website and marketing campaigns. However, if you'd like us to run your paid search campaigns, provide SEO consulting, or create new landing pages for you, take a look at our ecommerce service offerings. If you'd like us to make code alterations to your website, that service is an additional fee depending on the requested changes.
This service is a good solution if you want to test elements on your website and get hard numbers behind which changes will perform better. This service can greatly benefit any industry, especially if you make frequent content and design changes to your site. Landing page testing is also a good idea if your site has multiple promotions running at the same time.
There isn't a minimum or maximum amount of traffic needed to start a test. But, the more visits you have, the more likely your test will complete quickly. If you have a newer site that gets limited traffic, you're more likely to experience long testing cycles than sites with established traffic.
You can use the link below to get a better idea of the duration of your test based on what you know about your existing traffic.
http://www.google.com/support/websiteoptimizer/bin/answer.py?hl=en&answer=61688
Yes, but it's recommended that you consult your Landing Page Testing specialist prior to making any changes to ensure that they won't affect the ongoing test. Please note that this won't affect your current site operations.
We have a full design team on staff and include design services into your quote. If you have your own graphic designer, we'll work with you on what elements are needed from you to implement the test.
The length of the test can vary based on the amount of traffic your site gets and how many desired actions take place. It can be hard to determine, but we try to have all tests completed with high statistical confidence one month after the code is implemented.
We're here to determine which variation of the test performed better. After consulting with you, our team will then implement the more successful variation of the landing page on your website.
