You'll initially submit a questionnaire to give us a better idea of which marketing efforts you're currently using. Additionally, a call after the analysis is included with the service. In many cases, you'll be responsible for making any suggested changes to your website or marketing programs. You can also hire Volusion to make and/or maintain those changes for you.
Anyone willing to seek professional advice and make the necessary changes to improve the performance of their site is a good candidate for this service. Those who benefit most from this service have an established website design, have been running various marketing campaigns, and are looking to make changes to the elements on their site.
The whole Conversion Consulting process generally takes 4 weeks from the date of your purchase. This allows us enough time to understand your business and complete a detailed analysis of the effectiveness of your marketing efforts. Once the analysis is finalized, we consult with you on the best way to implement the recommended changes to achieve the results you're seeking.
It's impossible, given the time provided, to look at every page of your website. However, we identify the pages that usually have the greatest impact on your conversion rate. These include your homepage, company information pages, sample category and product pages, and the checkout process.
Results from the Conversion Consulting services are dependent on whether you implement the changes suggested. Implementing the suggested short-term recommendations is likely to result in the quickest results.
Volusion can't guarantee an increase in conversions from our Conversion Consulting services. Although we provide the best advice to effectively market your products and website, there are several outside elements that undeniably affect your bottom line. However, should you implement our recommendations, we feel confident that you'll see a positive impact on conversions.
In many cases, you can easily make the changes to your website and marketing campaigns. However, if you'd like us to run your paid search campaigns, provide SEO consulting, or create new landing pages for you, take a look at our ecommerce service offerings. If you'd like us to make code alterations to your website, that service is an additional fee depending on the requested changes.