Shopping Feed Management

Our clients average 150% ROI after only 1 month

Bring in new customers with comparison shopping engines.

Millions turn to comparison shopping engines (CSEs) to search for deals and compare prices. We can help you optimize and submit product feeds to CSEs like Google, Nextag, Shopzilla and Amazon Product Ads.

CSEs are effective because:

  • CSEs influence 50% of online shopping decisions.
  • 94% of online shoppers invest time to find the best price and 65% of online shoppers spend 15+ minutes comparing products on CSEs before making a purchase.*
  • CSE shoppers tend to be motivated buyers. Our channel management experts can get you in front of these buyers on any CSE.

*Reflects generally accepted statistics averaged from various resources as: CPC Strategy, Forrester Research, Internet Retailer, MerchantAdvantage, and Practical eCommerce

Learn more about CSEs

Check out the comparison shopping engines infographic

Shopping Feed Management Plans

Services - Marketing - Shopping Feed - Table Grid

Cell 1Cell 2Cell 3Cell 4

Starter

$300 setup, $495/month

Advanced

$600 setup, $695/month

Custom

Begins at $795/month
Every member of our Shopping Feeds team is Google AdWords, Google Shopping, and Google Analytics Certified.
Dedicated AdWords Certified Professional
Yes
Yes
Yes
We work to set up your shopping feeds so that your products can be found in searches.
Shopping Feed Setup
Yes
Yes
Yes
There are intricacies of each shopping engine. We work to make sure everything has the correct fields and is formatted properly.
Shopping Feed Formatting and Validation
Yes
Yes
Yes
To get the most visibility for your products, it's helpful to match your products to the correct categories.
Product Category Mapping
Yes
Yes
Yes
Ongoing analysis of the feed and errors is essential to make the most out of your shopping feed service.
Feed Optimization
Yes
Yes
Yes
We'll implement a tracking link in the admin area of your Volusion site so you can see how many clicks and sales are coming from your feeds campaign.
Campaign Tracking Link Implementation
Yes
Yes
Yes
To appear in shopping engines, we submit a shopping feed of the product information from your store.
Feed Import and Delivery
Yes
Yes
Yes
We refresh your product information on a daily basis when available and submit that to the engines.
Daily Feed Refreshing
Yes
Yes
Yes
Our team monitors and optimizes for SKU level performance, so you’re getting the best results for your budget.
Monitoring Performance at the SKU Level
Yes
We implement changes to your campaigns based on performance. Optimizations may include bid adjustments, negative keywords, dayparting, and product removal).
AdWords Account Optimization
Yes
Yes
Yes
Our starter plan includes submission to Google Shopping.
Google Shopping
Yes
Yes
You get to choose an additional engine to be on that fits the goals for your business.
One additional Shopping Engine**
Yes
Yes
With a custom plan, you can choose the engines that are right for your business. We will provide a custom quote based on your business goals.
Unlimited Shopping Engines**
Yes
Through our monthly reports, you'll be able to see how your campaign is performing.
Basic Monthly Reporting
Yes
Yes
Through our advanced monthly reports, you'll be able to see how your campaign is performing.
Advanced Monthly Reporting
Yes
We will create a dynamic remarketing campaign for you, allowing your ads to show to past site visitors. We'll implement the tag, create audience lists, and manage the ads.
Dynamic Remarketing
Yes
Yes
**Merchants must fit the eligibility requirements for each engine and must be on a Volusion plan with API access.
For most engines, an additional ad budget is required.

Dynamic Remarketing

Dynamic Remarketing lets you create captivating, interactive online ads that target customers who are already familiar with your store. These ads highlight the specific products that customers viewed on your store by dynamically inserting product data from your Google Merchant Center into styled display ads.

Customers see unique ads customized to each of them based on their visit to your store and on how close they got to completing an order. This allows you target the specific customers who did not complete an order on your site and offer them a special incentive to turn them into buyers. These ads appear in front of customers as they browse other websites online, reminding them to return to your store and make a purchase!

Hear what our customers are saying

DiplomaFrameDeals.com could not be more pleased with the results from our Shopping Feeds Campaign. The Volusion Marketing team has garnered results that we could only imagine. Our conversion rate has been increasing, and our costs per click have been decreasing! I couldn’t ask for a better scenario! Great job Volusion!

DiplomaFrameDeals.com

FAQ - Services - Marketing - Shopping Feed Management FAQ

Shopping feed management services FAQs

Why Volusion Shopping Feeds?

  • Create and format product feed for every SKU in your inventory
  • Optimize your product feed for each shopping engine
  • Map your categories to specific product categories on each engine, ensure relevancy and prevent formatting mistakes and uncategorized listings
  • Tag URLs with 3rd party analytics tracking parameters like Google Analytics
  • Provide full support with a dedicated channel marketing expert
  • Effectively manage your budget and monitor ad spend by individual channel, category or product
  • Provide analysis down to the SKU level for intelligent performance measurement and feed optimization
  • Deliver actionable monthly performance reporting
  • Send more fields than required for optimal feed performance
  • Refresh your product feed daily, weekly or on-demand

What is a product feed?

A product feed is a structured, automated text file that involves the technical specifications of a product, including condition, description, ID, sample image, price and other information.

What is the difference between CSEs and general search engines?

While search engines like Google, Yahoo and Bing continue to play an essential role in seeking information, CSEs are designed with customers' shopping needs in mind. Solely focusing on product merchandising, CSEs have eliminated the academic and informational aspects of general search results. Thus, they target serious shoppers looking to compare product features, prices and more to easily make purchases online.

Search engines such as Google also have shopping engine functionality. By submitting properly formatted product feeds to Google and Bing, your product lists have the opportunity to appear when a searcher designates they are looking for products. Also, product listings are integrated into the general search results, presenting even more opportunities for traffic. Feed formatting and submission to Google Shopping is included in each of our CSE Management plans.

Why is CSE important to e-commerce websites?

When your e-commerce website achieves a leading presence on CSEs, you'll be displaying your products to online shoppers who are seriously interested in making a purchase. Also, CSEs redirect interested shoppers to your website where they can learn more about your business, products and services. In addition to quality traffic, you stand to gain desirable conversion rates and increased brand awareness.

What do I need to do to ensure that my feeds are accepted?

Thanks to the Volusion software, you'll have a hands-off experience once you sign up with a CSE Management plan. However, we need your help to accurately list your product information because no one understands your offerings better than you.

Please make sure that the following fields are populated in your store backend: Product Name, Product Description, List Price, Product Code, Product Manufacturer, Vendor Part Number and that all products have a proper product landing page and product image. Each merchant should also ensure that their tax and shipping settings are set up in the Volusion store, as well. Please also note that product images should preferably be a minimum of 400x400 pixels to ensure optimal feed performance. We cannot guarantee the inclusion of all of your products in each shopping engine, but ensuring that your products meet these minimal requirements should increase the number of products that will be accepted in each CSE.

What is a Comparison Shopping Engine (CSE)?

A Comparison Shopping Engine, also known as CSE, allows shoppers to see essential product information in an easy-to-understand grid format when they enter search queries for specific products. CSEs usually return price comparisons, sample images, brands, manufacturers and, in some cases, even consumer reviews and buying guides. CSE is gaining ground as it fine-tunes search results to cater to the needs of billions of online shoppers.

If I've already invested in SEO or PPC, should I consider launching a CSE Management campaign?

Utilization of CSEs typically benefits online merchants in a way that complements SEO and PPC efforts. Increasing exposure online using various channels gives a business more opportunities for traffic, brand awareness and sales. While SEO and PPC can be used to improve your site's visibility in organic search results and sponsored results to attract quality traffic, CSE Management service is tailored to e-commerce merchants to push their inventories to various online marketplaces and ultimately, serious shoppers.

How do I know which CSEs are the best venues for my products?

Since their innovation in the late 1990s, CSEs have been revolving in quantity, quality and specialty. Shopping engines vary greatly in size, algorithm, product categories and how they charge merchants. Chances are your site could receive a huge ROI on one CSE but not as much on another, so the best approach is to test your products in different venues, and adjust your strategy according to performance.

Google, a paid CSE, is a good starting venue for small and medium-sized businesses because it brings a lot of traffic. Businesses with larger marketing budgets may benefit from adding other paid engines such as Amazon, Nextag, Pricegrabber, etc. When you purchase a CSE Management plan that includes cost-per-click engines, we will make budgetary adjustments as needed to maximize performance.

Can I manage CSE campaigns myself?

Yes, but bear in mind that leveraging CSEs to push sales is a very involved job that requires solid technical understanding and lots of patience. Each Comparison Shopping Engine has its own set of policies on feed format and updating inventory. Additionally, they often change the rules and taxonomies. Our professional CSE management services will spare business owners the trouble of monitoring and making adjustments accordingly. Inventory spreadsheets, product feed optimization and technical troubleshooting - we take care of everything for you.