Safety Depot Achieves 4,463% Organic Revenue Growth from Targeted Keywords with Volusion Custom SEO
Online safety gear supplier realizes significant gains in search engine rankings, traffic and revenue just six months into a one-year SEO campaign with Volusion Custom SEO.
Goals:
- Grow online sales from qualified organic traffic by optimizing the site for top revenue-generating keywords in the safety gear industry
- Develop and grow organic search traffic and revenue for the 'incident command vest' niche market
- Increase the site's organic search traffic and sales for the 'safety vests' segment of safety gear market
- Gain market share by increasing rankings and overall organic search engine visibility to target audience
Results:
Within 6 months, the Custom SEO campaign:
- Increased revenue from targeted organic keywords by 4,463%
- Achieved a 6,500% increase in organic traffic from "incident command vest" focused keywords
- Grew revenue for the "safety vests" keyword 4,614% with a 444% increase in visits
- Achieved a total organic traffic increase of 304% with revenue growth of 156%
- Boosted the site's organic rankings to the first page of the Google results for 44% of the targeted keywords
Safety Depot
Safety Depot is a purveyor of quality safety gear, including ANSI certified products, Incident Command vests, Class 2 and 3 safety vests, reflective jackets, road safety gear and other safety apparel and accessories. Headquartered in Malibu, California, Safety Depot ships throughout North America to both public and private sector clients. The company can easily accommodate bulk purchases and offers an array of customization options including logo screening.
The Challenge
Safety Depot had previously enlisted SEO services from another provider, with disappointing results. Safety Depot turned to Volusion seeking a comprehensive SEO strategy that would be tailored to the company's unique online marketing goals.
In addition to increasing the site's organic search rankings and visibility overall, Safety Depot gave the Volusion SEO team two clear cut goals: increase its online presence in both the safety vest and the incident command vest niche markets of the safety gear industry.
At the start of the project, Google Analytics data showed that the site was only receiving a few hundred organic visits per month, and most of the keywords driving the visits were somewhat sporadic and loosely targeted. The Volusion SEO team identified revenue opportunities for Safety Depot and put together a strategy to grow the site's organic traffic and revenue. Specific components of the strategy were aimed at expanding the site's traffic and revenue for the safety vest products and the incident command vest product line.
The Solution
The Custom SEO strategy for Safety Depot integrated page optimization, ongoing content development and a link building plan designed to grow the site's presence in the organic search results for targeted keywords. Also included in the strategy was the development of an optimized landing page for incident command vests, a niche market in which Safety Depot aimed to increase its market share. The Volusion SEO team got to work crafting content and building contextually relevant links to optimized landing pages of the site, resulting in a more robust and relevant inbound link profile for Safety Depot. As new content was implemented and backlinks grew, the site began to realize steady growth.
The Outcome
Six months into the one-year SEO campaign, Safety Depot had already achieved a dramatic increase in traffic and revenue from organic search. Overall visibility and organic search traffic were growing, as were the company's revenue streams for the 'incident command' and 'safety vest' markets.
The site was now appearing on the first page of the Google search results for 44% of its targeted keywords, and gaining headway with listings on the second page of the search results for another 38% of the keywords. The site attracted 304% more total organic traffic in the sixth month than the initial month, resulting in 156% increase in revenue from organic search traffic.
During the same timeframe, significant gains in sales were realized as the site earned a 4,463% increase in revenue from the targeted keywords. Growth in traffic and revenue were achieved for the 'incident command' and 'safety vest' markets specifically, with the site attracting a remarkable 6,500% increase in organic traffic from searches for 'incident command vest' keywords and a 4,614% increase in revenue for the targeted 'safety vests' keywords. With only six months of Custom SEO under its belt and more work under way, Safety Depot had a solid start to firmly establishing its industry leadership in the safety gear business.
