Meet Julie. She decided to ditch the 9 to 5 grind to pursue her dream of becoming an entrepreneur. With a little elbow grease and help from Volusion, she's now a successful online business owner. Are you ready to do the same? Sign up for a free 14-day trial and turn your passion into profits, just like Julie.
MJM Fragrances and Cosmetics has been selling Monteil, Lancaster and Royal Secret for over 13 years. They specialize in Royal Secret and Monteil skin care products along with Lancaster skin care designer fragrances. They also create several custom Royal Secret products including lotions, bath soaps and powder. Although they've been in business for over a decade, their Volusion online store wasn't launched until September 2010.
As they began searching for an ecommerce solution, they found that their previous site didn't give them adequate control over creating content, generating coupons and adding new pages. After looking at about 40 solutions, they chose Volusion because it was user-friendly, comprehensive and cost effective.
With a newly found online presence, MJM knew they needed to grow their business by getting more traffic and visibility. Their biggest challenge upfront was the lack of time they could dedicate to marketing, specifically pay per click (PPC) advertising. MJM chose to invest in professional PPC account management with Volusion's Fast Traffic. Since opening their account in August 2010, the Volusion team has been running successful ads for MJM.
"I compared the costs to others offering to run our PPC campaigns and preferred Volusion's service and price."
Putting their PPC campaigns in the hands of professionals gave MJM more time to focus on their everyday business operations while driving, significant traffic and sales to their site. The Volusion PPC team created internationally targeted campaigns, focusing on the two main regions of North America and Australia. With ads typically showing in the second ad position, the campaign continues to draw an ROI of 188.46% and an average conversion rate of 5.56%. MJM has been extremely pleased with the robust reporting through Google Analytics, which has given them vital information to help improve their SEO as well.
"The Volusion Fast Traffic team has allowed us to focus on other areas of growing our business. The PPC campaign runs smoothly and I just don't have to worry about it."
After seeing the results of their PPC campaign, MJM advises any online business owner to utilize professional assistance for marketing activities that may be too time-consuming to learn and manage. Volusion proved to be a perfect fit for their growing business.
Thanks to MJM Fragrances and Cosmetics for sharing their experience with the Volusion Fast Traffic PPC team. Congratulations on a successful PPC campaign and online store!
