Founded in 2003 by Crisa Barriball, Absolutely Audrey is a fashion accessory company that embraces the iconic elegant fashion of Audrey Hepburn. Absolutely Audrey's highly popular shoe clips are sold in some of the most exclusive boutiques in the United States. Absolutely Audrey has won numerous honors and received countless accolades, including a Julie B Style Award for Best Overall Accessory, feature in InStyle magazine, and appearance on the Today Show!
When Crisa opened AbsoutelyAudrey.com she had a very big challenge ahead of her – bring back the classic Audrey Hepburn-style shoe clips that she enjoyed borrowing from her mother as a child. More than six years later Crisa faced another challenge – avoid being surpassed by new competitors entering the market. As one of the most established shoe clip companies in the business, Crisa knew that AbsolutelyAudrey.com had a big target on its back. Displeased with the results of previous marketing efforts, Crisa turned to Volusion to setup and manage a PPC account for her company.
Faced with needing to create a greater brand and product awareness for shoe clips, Volusion first started by generating a large list of keywords for Absolutely Audrey, and over time was able to hone in on the best-performing keywords to achieve a high conversion rate and low cost per conversion.
Volusion also created engaging ad text that was designed to highlight the nature of the product as well as the popularity of Absolutely Audrey as a company. The tone of the ad text showcased the elegant versatility of Absolutely Audrey's shoe clips. In doing so, Volusion was able to capitalize on the demand for wedding and party fashion accessories. Volusion's ads also highlighted Absolutely Audrey's impressive press presence, establishing the company as a trusted industry favorite.
Creative keywords combined with professional and impressive ad text proved to be the winning combination for Absolutely Audrey.
Volusion's efforts on Absolutely Audrey's behalf produced significantly greater results than other online marketing channels. Beating out paid placements on gift, fashion, and wedding websites both in terms of conversion rate and ROI, Fast Traffic quickly became the most profitable marketing channel for Absolutely Audrey. Volusion's Fast Traffic also helped Absolutely Audrey to get the most out of their press appearances by tying those efforts to their PPC efforts – creating a seamless brand image.